Is it possible to scale successfully while keeping all records in notebooks and homemade spreadsheets? “Definitely not!” confidently answers Oleksandra Kulykova, founder and CEO of Kukuruza Video Production.

Scaling a business without process automation is like building without a foundation. This renowned video production studio proved it with their own example, implementing innovative solutions that not only save time but also optimize team operations.

How Kukuruza Video Production Combines Creativity and Efficiency in Their Work

Kukuruza Video Production is a Ukrainian company that creates animated content and videos for customers from all over the world. The company's clients include both big brands and local businesses. For example, they have worked with such well-known companies as Porsche, Lenovo, NEOLUX, Rozetka, and others.

In 2022, the team faced new challenges: large amounts of information required an integrated approach. Data on potential customers, active projects, budgets, milestones - all this needed to be structured for effective management.

This solution was implemented by the Ukrainian integrator CRMiUM, which combined all workflows into a single, unique ERP system. The process of customer acquisition and order fulfilment is now tracked holistically in the CRM, Notion and Finmap applications.

A logical question arises: if you already have CRM and project management, what is the need to use Finmap?

Integrations as an Effective Automation Tool

One of the key changes was the introduction of banking integrations, which allowed us to synchronise all payment systems in one programme. This has significantly reduced the time required to enter transactions manually, as now any movement of funds, especially receipts from customers, are immediately reflected in Finmap.

This information is automatically transferred to the CRM system, and from there to Notion, signalling to managers that they are ready to launch new projects.

One of my rules for sustainable development is to have the courage to experiment, take risks, and try new approaches. Don't be afraid to go beyond the standards. - Oleksandra Kulykova, CEO of Kukuruza Video Production

In her work, Oleksandra strives for innovation, while in finance she takes a pragmatic approach. Even when it comes to risky financial decisions, Finmap tools, such as the Payment Calendar forecast, help her understand how justified such a decision will be.

Delegation and Flexible Access: The Key to Process Optimisation

American motivational psychologist Brian Tracy notes in his book Delegation and Management:

If someone can do a task 70% as well as you can, delegate it to that person. Free yourself up to tackle the tasks that only you can do.

This advice is relevant for all areas of business, and is especially important for financial accounting. After all, business owners often spend too much time and energy on routine payment processing.

Oleksandra and her team avoided this problem by using a flexible access system for each of their employees.

We created an account for each manager and gave them access only to the projects they are involved in. This is very convenient, because employees do not have access to fundamental information and focus only on the workflow for which they are responsible. - Oleksandra Kulykova, CEO of Kukuruza Video Production

‍This approach allows you to:

• Protect confidential information.
• Quickly analyse accountable funds.
• Monitor the status of accounts in real time.
  

Even contractors have access to only the necessary part of the data to set up a CRM system, without diving into financial information.

How the Projects Report Helps to Quickly Analyse Profitability

Each payment, whether it is automatically integrated through banking systems or added manually by the manager, is immediately recorded in the Projects report.

Thanks to the automatic calculation of project profitability, the company is able to analyse all orders in real time.

How does this help the business?

1. Transparency to customers.
   The company can reasonably explain how additional services or concessions affect the final profitability. This ensures trust and transparency in customer relations.
2. Promptness of decisions.
   The team sees the financial status of each project in real time, which helps to make strategic decisions faster.
3. Management of additional services.
   Changes that are not included in the contract are instantly reflected in the report, allowing you to respond and adjust your work in time.

Kukuruza Video Production's experience proves that each area of activity requires specialised tools that automate and simplify processes. Whether it's off-the-shelf ERP systems or customised solutions, it's up to you. But without a clear financial structure, success is impossible.

Choose Finmap as your reliable partner and focus your resources on developing and scaling your business. Technologies work for you - use them to their fullest potential!