Finance in Plain Language

CCTV installation: the site is delivered, but the contract brings the money

Twenty-eight sites delivered in a year, and in February nothing to pay the engineers with? CCTV installation is two businesses with opposite economics. We break down what really remains from a site after the crew, commissioning and the warranty year, and why a service portfolio of forty points is worth more than ten new installations.

FREE

Filling stations: you earn on the shop ticket, not on the litre

Half a million in revenue a day, and still not enough for the next tanker? After every cost, fuel margin is half what it looks like, and you barely influence it. We break down what really remains from a litre, why the shop and the coffee deliver a third of the earnings from six per cent of turnover, and how cash freezes in the tanks.

FREE

Freight forwarding: profit per load, not the turnover passing through

Forty-two million in turnover, yet less on your own card than on your manager's? A forwarder's turnover is the shipper's money passing through your account. We break down the margin on a single load, the cost of a manager-day, detention, and the cash gap that makes every new client cost you money.

FREE

Window installation: profit per order, not per square metre

Three crews, forty orders a month, millions in turnover — and never enough to buy profile? Learn to count the margin on a specific order and the cost of a crew-day: travel, strip-out, callbacks, free site visits and deposits that only look like profit.

FREE

9 min

30.09.2026

Services

Trucking Profit: Per Truck and Per Route, Not Per Trip

A trip that covers fuel and the driver feels like a win. Count depreciation, empty running and the days the truck stands still, and half the routes look different. Here is how to find which trucks and which directions actually earn.

FREE

8 min

Retail & E-commerce

How Retail Businesses Budget for Seasonal Sales Peaks

A peak month feels like proof the year will be fine — until January arrives. Here is how to build a retail budget that treats seasonal peaks as cash to be allocated, not income to be spent.

FREE

7 min

HoReCa

Restaurant Pricing by Daypart: The Same Dish, Two Different Economics

A dish that earns well at 8pm can lose money at 3pm — same recipe, same food cost. Here is why restaurant profitability has to be counted by daypart, and what dynamic pricing changes when it is done from numbers rather than from mood.

FREE

8 min

HoReCa

Food Truck Economics: Profit per Pitch-Day, Not per Portion

A burger with a 65% margin says nothing about whether the day paid for itself. Here is how to count a food truck by pitch-days — and why the festival with the best takings is often the worst place to stand.

FREE

Services

Construction Profitability: Count It Per Crew-Day, Not Per Contract

A contract can show a healthy margin and still lose money, because the margin was never divided by the days it took. Here is how counting profit per crew-day changes which jobs you take.

FREE

8 min