Investors do not hand out money just for a good idea. They invest in a vision supported by real financial arguments. An ambitious project, a strong team, and scalability prospects are important, but without a clear financial strategy, there will be no deal.

Can you convincingly explain how the invested funds will turn into profit? If not, the chances of securing investment are nearly zero. Strong financial indicators are not only proof of a business’s viability, but also a demonstration of its readiness to compete in a large market.

How to properly prepare for attracting investments and what really convinces investors – we break it down in this article.

Why Excel Is a Trap for Business and How to Escape It

Every entrepreneur has faced this: chaos in financial management, wasted time, and endless corrections of broken formulas in Excel.

This was also the case for Artem Sitnikov, the founder of SITNIKS CRM – a customer relationship management system designed for small and medium-sized businesses.

He quickly realized that without a clear financial management system, a business cannot survive.

Where to Start? Ordering custom Excel spreadsheets. The idea seemed logical, but reality quickly made things clear:

• Constant updates – a waste of time, which is always in short supply.
• Formulas break – one mistake, and reports lose their meaning.
• Inconvenient access – employees could see everything or nothing at all.
• No change control – it was nearly impossible to track who made what changes to the files.

Managing finances in this way was frustrating, time-consuming, and did not bring the expected results.

Artem did not stop there and continued to search for the ideal financial management solution that would meet the following key requirements:

• Reduce and optimize the time spent on financial management.
• Eliminate the need to manually enter data.
• Automate report creation and avoid errors.
• Maintain transparent and efficient reporting for investors.

Automation Without Fear: How Finmap Makes Financial Management Simple and Secure

Before fully switching to Finmap, Artem Sitnikov faced common business concerns:

Should all company accounts be connected? How safe is it?

Transferring financial data is a serious step, and any mistake can be costly. The transition took quite some time, but now Artem strongly advises against being afraid. In reality, there is no risk at all.

Finmap is an aggregator of all transactions.

All operations remain in your banks – Wise, Santander or any other. The service simply collects data from bank statements into a single system to automate calculations and generate accurate reports.

The key factor in choosing Finmap was the P&L report, which Artyom called “Finmap gold”. But let's go through everything in order.

P&L, Cash Flow, and Automation: What Makes a Business Attractive to Investors

Financial routine slows down business growth. Thanks to Finmap, Artem's company eliminated financial gaps, gained a clear financial picture, and created attractive conditions for investors. Here’s how it works in practice:

• The issue of time optimization was resolved through banking and individual integrations, as well as automation rules.
• With these tools, data entry and processing require only minimal intervention from managers and the owner.
• Using flexible access settings, financial management was easily delegated to employees. As a result, Artem no longer has to dive into daily routines and can instead focus on scaling the business and attracting investments.

• Potential and existing investors gain full visibility into the company’s financial flows. They can assess its stability, expenses, and future financial obligations at any time. This not only builds trust but also makes the business more attractive for new capital investments.
• By setting up the process of collecting and processing transactions, the Cash Flow report in the company is now generated automatically.
• The Profit and Loss (P&L) report consolidates all data and provides real financial results by category, contractor, and project. A detailed filtering system helps analyze data not only on the overall state of the business but also by individual metrics. At the same time, the report’s interface and content remain simple and easy to understand.

• After solving the key financial issues, Artem focused on another critical aspect: managing accounts receivable – a hidden profit reserve. Using a specialized report in Finmap, the company quickly identified clients who delayed payments in certain months.
  ‍The result: Now, funds arrive on time, which positively impacts cash flow and helps avoid cash gaps.

How to Improve Financial Reporting: Tips from Artem

Financial reporting clearly shows where money is going, how stable income is, and whether a business can attract investments. Artem Sitnikov shares key recommendations from his own experience:

• Start using a financial service as early as possible. Time is a resource that should not be wasted. The sooner you start financial management, the faster you can optimize expenses and increase profitability.
• Make financial reporting clear. Investors and partners must clearly see how your business operates and how you plan to use their funds. Transparent finances build trust and simplify capital attraction.
• Analyze financial flows. Using modern tools like Finmap helps maintain organized records, quickly identify problem areas, and make informed decisions.

Artem’s experience proves that adopting modern financial management solutions can turn a startup into a profitable company.

How Finmap Opens the Way to New Heights

The biggest breakthrough after implementing Finmap was that attracting investments became easier, and negotiations with investors became more convincing. Now, financial analytics are more accurate than ever, and potential partners have full access to key business indicators in real time.

Instead of endless spreadsheet exchanges and manual data consolidation – automation and transparent reporting. This is not just saved time and money, but a foundation for growth. Thanks to Finmap, the company has not only optimized processes but also become more attractive for new capital investments.

After implementing Finmap, we attracted our first investment
- Artem Sitnikov, CEO & Co-founder of SITNIKS CRM company

Tools for Your Financial Success

Regardless of your goal – attracting investments, taming financial chaos, forecasting and avoiding cash gaps – all Finmap tools work for you:

• Centralized data storage – all financial data in one system for easy analysis and management.
• Automatic calculations – calculates key financial metrics automatically, reducing time spent on manual calculations and minimizing errors.

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• ‍Integration with banks and payment systems – seamless interaction with financial institutions.‍
• Payment Calendar – ensures forecasting and cash flow planning.‍
• Cloud storage – guarantees data security and accessibility.‍
• Automation rules – streamlines routine processes and improves efficiency.‍
• Flexible access system – custom access levels for different users.

Finmap is not just a financial management tool, but a strategic partner that helps not only organize finances but also unlock new opportunities for investment.

Ready for a financial revolution in your company? Start using Finmap today!