Printing cost: how to calculate press hour and makeready
A hundred and eighty orders, the press running two shifts, a 58% margin — and still no money for a second machine? A print shop counts margin as price minus paper, but the main cost in printing is press time. We break down the cost of a press hour, why makeready is identical for a thousand copies and a hundred thousand, and why two orders for the same flyers differ twenty-eightfold in result.