How to overcome financial chaos and stop worrying about cash gaps: A real story from Bureau de Vendas

When you look at successful companies that, within 8 to 10 years, become key players in their market and start setting their own rules, it’s hard to believe they once started small too. Each of them has gone through a unique and challenging growth journey. But they all have one thing in common: they managed to get their management accounting in order and overcome financial challenges.

From one employee to an international company

Andrey Krupkin’s “Sales Bureau” is a great example of a company that “made it.” Today, it is a successful international consulting company, but back in 2016, it began with just one employee and three clients. Andrey’s experience, knowledge, and persistence helped him grow the business. However, gaps in management accounting were holding the company back from scaling properly.

High revenue doesn’t always mean high profit

The company was growing. New types of expenses appeared, along with financial managers, departmental budgets, and new clients with new requirements. Drowning in bureaucracy that was already knocking at the door was not an option. The company needed a simple, effective solution to bring order to the chaos of amounts and numbers.

Around the third year of running the business, I realized that if I wanted to earn more, scale the company, raise salaries for the team, understand how much I was actually making, and maintain financial discipline, I had to understand finance. — Andrey Krupkin, founder of “Sales Bureau”

The solution seemed obvious: they needed to bring all financial sources together in one system and organize them properly.

After connecting Finmap and adding all the accounts, they could finally breathe a sigh of relief — the balances gave them a sense of calm and confidence. With those numbers, financial crises seemed like distant worries that disappeared as soon as they looked at the company’s total capital.

But the problems didn’t go away, and cash gaps continued to throw the company’s plans off course.

We thought that because we had high revenue, we had a lot of money. But we realized that revenue still wasn’t profit. — Andrey Krupkin, founder of “Sales Bureau”

How did Finmap help bring chaos and cash gaps under control?

Bringing all financial sources together in one system was only the first step toward getting the company’s finances in order.

The second step was managing incoming and outgoing payments, which were now fully visible. With Finmap, cash flow became transparent and easy to understand, making it possible to:

• Move away from manual spreadsheets completely;
• Eliminate the chaos and uncertainty those spreadsheets created;
• Unify and standardize accounting across all departments;
• Track cash flow in real time.
  

Andrey Krupkin, founder of “Sales Bureau,” shares his view:

If you don’t use Finmap, you spend a million hours trying to organize complicated spreadsheets where you can’t even automate processes. Finmap solves all of that.

Every day, the picture became clearer, and the company realized that without effective planning, financial chaos could not be eliminated completely. The solution came with the Finmap Payment Calendar, which instantly showed the expected dates of client payments and the exact moments when outgoing payments needed to be made.

Thanks to the automatic calculations in the Calendar, it became clear when there might not be enough money to pay suppliers or employees.

So, after adjusting payment terms and planned dates, cash gaps were crossed off the list of financial problems.

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Key insights from “Sales Bureau”

Smart planning and the P&L report finally answered the question: where was the profit that used to get lost in a large volume of transactions? Thanks to the date and period of each deal, the company could clearly identify the money it had actually earned — not just annually or monthly, but even week by week.

After organizing its financial flows, Sales Bureau, with the help of ready-made financial reports, was able to identify:

• Expense categories that needed to be reduced and optimized;
• The most popular and profitable services;
• How to optimize accounts receivable;
• Which business areas were growing the fastest;
• Business areas that needed renewal and modernization.

How Finmap and “Sales Bureau” work together today

Today, the company has fully organized its management accounting and automated the process with Finmap tools. Now, all senior managers, the COO, and the founder have transparent access to financial information from any device.

Andrey notes that financial control based on Finmap made it possible to build a more accurate sales strategy: 

Comparing how we handled accounting at the start of the business with how we do it now, I’m sure we’ve cut the time spent on finances by 50 times! — Andrey Krupkin, founder of “Sales Bureau”

You can see it for yourself by signing up for Finmap. Organize and automate your financial accounting, and stop wasting time on bureaucracy!