Olena Smolikova

What Investors Ask DefTech Founders: 7 Numbers You Need for Due Diligence

Teams often walk into a round with impressive tech but no financial model and no track record of their numbers. Here are the 7 metrics an investor will ask for at due diligence.

How Much of Your Revenue Can Go to Salaries

The team grows, salaries grow too, yet profit somehow melts away. How to figure out what share of revenue your business can actually afford to spend on people.

Auto-Categorization: Let Finmap Sort 80% of Your Transactions for You

Manually tagging every transaction is why most owners quit financial tracking. Set up category rules once and Finmap sorts ~80% of operations by itself — here's how it works.

Plan vs Actual: How to Compare Expectations With Reality

A budget you never compare to reality is just a wish. Plan-vs-actual is the habit that turns numbers into decisions — what to compare, how to read the gaps, and how to do it in minutes.

Business Financial Cushion: How Much to Keep in Reserve — and How to Calculate It

How big should your business safety cushion be — and how to calculate it from your real numbers. A simple formula, where to keep it, and how to build one even when cash is tight.

Accounts in dollars, payroll in hryvnias, crypto on top — here's how to keep currency conversions from eating into your profits

Dollars, hryvnias, crypto spread across a dozen accounts — and absolutely no idea what you actually have. Here's how to manage multiple currencies without losing money on conversions.

How many sales do you need to break even this month?

One number every business owner needs to know: how much you have to sell this month just to break even. How to calculate it in 10 minutes — and track it every single day.

A design studio raised its prices by 30% after their financial analyst revealed the true cost of their work

The studio ran near break-even for years and had no idea why. A financial analyst uncovered the true cost of each project — and prices went up 30%. A real-numbers breakdown.

Which of your projects is actually turning a profit? Find out in 15 minutes.

"Generally profitable" tells you nothing. Here's how to see the margin on every single project in 15 minutes — and finally know which ones are carrying your business and which ones are draining it.

"Where Does My Money Go?" — How a Small Business Owner Sees the Answer Every Morning

Every small business owner in Ukraine says a version of the same sentence in the third or fourth year of running the business: "I don't know where the money actually goes." Not in a dramatic sense…

Expense Analysis: The Four-Step Procedure That Tells You What to Cut, What to Keep, and What to Increase

Every small business owner reaches a moment where "we should cut costs" becomes conventional wisdom in her own head. She can feel there's fat somewhere. She just can't point at it, and so nothing h…

Before You Launch the New Product Line: The Five Financial Questions That Save Six Months

Every small business owner has a moment where an adjacent product line, a new service, or a new segment feels obviously right. The customers ask for it. The team is capable. The market seems presen…

Client Profitability: How to Find the 20% of Clients Who Actually Generate 80% of Your Profit

An owner of a services agency — brand and product design, 14 designers, ₴22M annual revenue, roughly 40 active clients — described the exercise that changed which clients she took on and how she pr…

How Finmap empowers businesses with multiple contractors to take full control of their finances

How to manage finances when you work with many contractors: bring all payments and debts into one system, forecast cash flow, and decide proactively.

One Click Instead of 4 Hours of Routine Every Day: Gold Kitchen's Financial Breakthrough with Finmap

Instead of hours generating reports, you get full transparency of your business finances in seconds. How Finmap helped Gold Kitchen save time and money.

From Chaos to Growth: 5 Steps to an Effective Business

No matter what stage your business is at now, these 5 steps can be the start of a new quality of management.

From an Idea to a Million: How a Financial Model Can Make It Happen

A step-by-step guide to building a financial model for a startup or small business: forecast revenue, expenses, cash flow, and your break-even point.

How Finmap Helped Thehrdwood Achieve Profitability for the First Time in Three Years

How a small business can overcome a financial crisis and stabilize income in conditions where every hryvnia counts? How to optimize expenses and increase profit without using complex financial programs?